With trustworthy tools and methods we develop brand identities that stand out.
Improve the visual impact of your company
Our design programme is a dynamic system to improve and control the visual identity of your company. It enhances company performance and inspires employees by establishing a consistent visual appearance amongst target audiences such as customers, business partners, investors and public authorities.
Starting with your business goals and strategy, we asses and control every aspect of your company’s identity structure. We develop your visual identity and provide you of a system to embed it in your communication and service channels.
improve visual impact
lower design expenses
• Analysis of the business and communication strategy, and existing elements of communication
• Development or improvement of the visual identity system
• Implementation of the visual identity system into the communication strategy
Visual identity structure
A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Color system
Application of visual identity
The visual identity needs to be implemented and maintained across all touch points, for instance:
• Business cards and stationary
• Promotional materials
Through management of meaning we optimize brand experience.
Sculpting your brand’s persona
A brand consist of conceptual, visual, and verbal representations of a product’s identity. It includes a product’s trademark, name, reputation, and deeper meanings embedded in the brand’s persona or archetype. With a brand archetype we are able to connect your product’s identity to customer’s attitudes and motivations. Consciously utilizing brand archetypes improves customer loyalty and provides a greater sense of fulfilment, resulting in an increase of sales.
Drawing from the communication strategy, we develop your brand archetype and means to artfully implement brand personality across all communication and service channels.
There are four major human drives that explain basic desires and motivations to define brand meaning:
• Belonging vs. independence
• Stability vs. risk
We maximize control of your visual identity with customized typefaces.
Persuade with letters
Letters are the essence of all written communication. The overall impression of a text largely depends on the quality of the typeface. That is why we pay extra attention to typography.
We help to choose legible typefaces to distinguish your business successfully, to make your annual reports look professional or to create inviting shop signage to attract more customers. We also develop custom typefaces (fonts) that suit all your communication needs.
With a personalized typeface, you truly control all elements of your visual identity. According to your goal, we can produce complex text typefaces, and even digitalize your handwriting.
Our fonts support widely expanded character sets and layout features that gives every font a special personality and purpose. We develop with rich linguistic support, so your communication works in almost every language.