With trustworthy tools and methods we develop brand identities that stand out.


Design Programme

Improve the visual impact of your company

Our design programme is a dynamic system to improve and control the visual identity of your company. It enhances company performance and inspires employees by establishing a consistent visual appearance amongst target audiences such as customers, business partners, investors and public authorities.
Starting with your business goals and strategy, we asses and control every aspect of your company’s identity structure. We develop your visual identity and provide you of a system to embed it in your communication and service channels.

 


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improve visual impact

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lower design expenses


Services

Communication strategy

• Analysis of the business and communication strategy, and existing elements of communication
• Development or improvement of the visual identity system
• Implementation of the visual identity system into the communication strategy

Visual identity structure

A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Typeface
• Color system

Application of visual identity

The visual identity needs to be implemented and maintained across all touch points, for instance:
• Business cards and stationary
• Signage
• Promotional materials


Through management of meaning we optimize brand experience.


Archetypal Branding

Sculpting your brand’s persona

A brand consist of conceptual, visual, and verbal representations of a product’s identity. It includes a product’s trademark, name, reputation, and deeper meanings embedded in the brand’s persona or archetype. With a brand archetype we are able to connect your product’s identity to customer’s attitudes and motivations. Consciously utilizing brand archetypes improves customer loyalty and provides a greater sense of fulfilment, resulting in an increase of sales.
Drawing from the communication strategy, we develop your brand archetype and means to artfully implement brand personality across all communication and service channels.
There are four major human drives that explain basic desires and motivations to define brand meaning:
• Belonging vs. independence
• Stability vs. risk

 

Gallery

Featured projects

Aleš Vene, restoration and conservation | visual identity
Aleš Vene, restoration and conservation | visual identity
Jadranska banka, annual report 2013 | typography
Jadranska banka, annual report 2013 | typography
Brac Fini Sapuni, olive oil soap production | visual identity, packaging
Brac Fini Sapuni, olive oil soap production | visual identity, packaging
Kogule 34, accommodation | visual identity
Kogule 34, accommodation | visual identity
Dean Rahan, law firm | visual identity
Dean Rahan, law firm | visual identity
Avioncek caffee | illustration
Avioncek caffee | illustration

 


We maximize control of your visual identity with customized typefaces.


Typography

Persuade with letters

Letters are the essence of all written communication. The overall impression of a text largely depends on the quality of the typeface. That is why we pay extra attention to typography.
We help to choose legible typefaces to distinguish your business successfully, to make your annual reports look professional or to create inviting shop signage to attract more customers. We also develop custom typefaces (fonts) that suit all your communication needs.
With a personalized typeface, you truly control all elements of your visual identity. According to your goal, we can produce complex text typefaces, and even digitalize your handwriting.
Our fonts support widely expanded character sets and layout features that gives every font a special personality and purpose. We develop with rich linguistic support, so your communication works in almost every language.

 


rusulica

Rusulica Script

Fonts.com MyFonts Fontspring
Download with coupon code

Enter download code:

 

fontspring

Rusulica Script Antique

Fonts.com MyFonts Fontspring
 


 

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Partners

Meet our team
 

marin

Marin Šantić

identity tools and tactics
type design

@LinkedIn

roel

Roel Lutkenhaus

data analysis
communication strategy

tanja

Tanja Semion

illustration
graphic design

@behance


Contact

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