Marin Santic | creative consultancy

with trustworthy tools and methods we develop brand identities that stand out

Design programme

success starts with visibility

Our design programme is a dynamic visual system to control the visual appearance of your company. It improves company performance by inspiring employees, and improving visibility amongst target audiences such as customers, business partners, investors, media, and public authorities.

Starting with your business goals and strategy, we asses and control every aspect of your company’s identity structure. We develop your visual identity and provide you of a system to embed it in your communication and service channels.

– Visibility
– Expenses

Communication strategy

• Analysis of the business and communication strategy, and existing elements of communication
• Development or improvement of the visual identity system
• Implementation of the visual identity system into the communication strategy

Visual identity structure

A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Typeface
• Color system

Application of visual identity

The visual identity needs to be implemented and maintained across all touch points, for instance:
• Business cards and stationary
• Signage
• Promotional materials

through management of meaning we optimize brand experience

Archetypal Branding

sculpting your brand’s persona

A brand consist of conceptual, visual, and verbal representations of a product’s identity. It includes a product’s trademark, name, reputation, and deeper meanings embedded in the brand’s persona or archetype. With a brand archetype we are able to connect your product’s identity to customer’s attitudes and motivations. Consciously utilizing brand archetypes improves customer loyalty and provides a greater sense of fulfilment, resulting in an increase of sales in the long term.

Drawing from the communication strategy, we develop your brand archetype and develop means to artfully implement brand personality across all communication and service channels.

There are four major human drives that explain basic desires and motivations to define brand meaning:
• Belonging vs. independence
• Stability vs. risk

Gallery

featured projects

Aleš Vene, restoration and conservation | visual identity

Jadranska banka, annual report 2013 | typography

Brac Fini Sapuni, olive oil soap production | visual identity, packaging

Kogule 34, accommodation | visual identity

Senior kosilo, food delivery | visual identity

Gabrijel Stupica Under Close Scrutiny | exhibition design

we maximize control of your visual identity with customized typefaces

Typography

persuade with letters

Letters are the essence of all written communication. The overall impression of a text largely depends on the quality of the typeface. That is why we pay extra attention to typography.
We help to choose legible typefaces to distinguish your business successfully, to make your annual reports look professional, or to create inviting shop signage to attract more customers.
We also develop custom typefaces (fonts) that suit all your communication needs. According to your goal, we can produce complex text typefaces, and even digitalize your handwriting.

With a personalized typeface, you truly control all elements of your visual identity, yielding better overall communication results.
Our fonts support widely expanded character sets and layout features that gives every font a special personality and purpose. We develop with rich linguistic support, so your communication works in almost every language.