Design programme

successful business must be visible

Design programme is a dynamic visual system that inspires employees and helps to improve company performance. It controls the whole visual appearance of the company and makes it visible for relevant target groups such as customers, business partners, investors, journalists and public authorities.
We control every part of identity structure with the design matrix. Based on your business goals and overall strategy, we develop the final image of your corporate identity.

Methodology

• Qualitative and quantitative research
• Evaluation of the existing elements of communication
• Developing a new identity plan
• Adaptation of the new design plan into business strategy
• Design and implementation

Elements

A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Typeface
• Color system

Applications

All touch points need an application of the design programme.
The most basic are:
• Correspondence
• Signage
• Promotional items

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Branding

management of meaning

A brand contains verbal, visual and conceptual aspects of the product identity. It is a product including its trademark, its brand name, reputation and the meaning.
Consciously utilizing brands and the products that provide meaning helps to create customer loyalty because they experience greater fulfillment in their lives.
An archetypal product identity speaks directly to the deep psychic imprint within the customer. That’s why we believe that with proper archetype the brand can find its missing link between customer motivation and product sales.
After we define fundamental essence of a brand, we research the best way to communicate it through all communication channels.
 
Four major human drives that explains basic desires and motivations to define brand meaning:
• Belonging (people)
• Independence (self-actualization)
• Stability (control)
• Risk (mastery)


featured projects

Aleš Vene | restoration and conservation
Aleš Vene | restoration and conservation
Brac Fini Sapuni | gift package
Brac Fini Sapuni | gift package
Dean Rahan | law firm
Dean Rahan | law firm
Senior kosilo | food delivery
Senior kosilo | food delivery
Kogule 34 | accommodation
Kogule 34 | Apartment
Gabrijel Stupica Under Close Scrutiny | exhibition
Gabrijel Stupica Under Close Scrutiny | exhibition
Rusulica Script | typeface
Rusulica Script | typeface
Rusulica Script Antique | typeface
Rusulica Script Antique | typeface

 


Typography

persuade with letters

The letters are the essence of every written correspondence. The whole impression depends on the quality of their execution. That’s why we pay so much attention to typography. We help you choose legible typefaces to communicate your business successfully, to make your annual reports look good for your investors, or to create an inviting shop sign to attract more customers.
We can develop a custom typeface that suits all your communication needs. As a part of the visual identity, a personalized typeface solves a lot of problems. With it, you can have the whole visual identity under control and greater overall communication results.
According to your goal, we can produce from display to complex text typefaces, and even digitalize your handwriting.
We develop Opentype fonts in Glyphs, but we can also develop manual-hinted TrueType or Web Open Font Format (WOFF).

Our fonts support widely expanded character sets and layout features that gives every font special personality and purpose. We develop with rich linguistic support, so your communication works in almost any language.

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↑ Write in the line above to test our fonts!

 


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