with trustworthy tools and methods we develop significant brand identities


Design programme

successful business must be visible

Design programme is a dynamic visual system that inspires employees and helps to improve company performance. It controls the whole visual appearance of the company and makes it visible for relevant target groups such as customers, business partners, investors, journalists and public authorities.
We control every part of identity structure with the design matrix. Based on your business goals and overall strategy we develop the final image of your corporate identity.

design_programme
– Visibility
– Expenses

Methodology

• Evaluation of the existing elements of communication
• Qualitative/quantitative research
• Developing a new identity plan
• Adaptation of the new identity plan into business strategy
• Design and implementation

Elements

A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Typeface
• Color system

Applications

All touch points need an application of the design programme.
The most basic are:
• Correspondence
• Signage
• Promotional items


enable the greatest experience of the brand through management of meaning


Branding

archetypal product identity

A brand contains visual, verbal and conceptual aspects of the product identity. It is a product including its trademark, its brand name, reputation and the meaning defined with a brand archetype.
An archetypal product identity speaks directly to the deep psychic imprint within the customer. That’s why we believe that with proper archetype the brand can find its missing link between customer motivation and product sales.
Consciously utilizing brands and the products that provide meaning creates customer loyalty with greater experience of life fulfillment.
After we define the proper brand archetype, we research the best way to communicate it through all communication channels.
 
There are four major human drives that explain basic desires and motivations to define brand meaning:
• Belonging
• Independence
• Stability
• Risk

 

Gallery

featured projects

Aleš Vene, restoration and conservation | visual identity
Aleš Vene, restoration and conservation | visual identity
Jadranska banka, annual report 2013 | typography
Jadranska banka, annual report 2013 | typography
Brac Fini Sapuni, olive oil soap production | visual identity, packaging
Brac Fini Sapuni, olive oil soap production | visual identity, packaging
Kogule 34, accommodation | visual identity
Kogule 34, accommodation | visual identity
Senior kosilo, food delivery | visual identity
Senior kosilo, food delivery | visual identity
Gabrijel Stupica Under Close Scrutiny | exhibition design
Gabrijel Stupica Under Close Scrutiny | exhibition design
Dean Rahan, law firm | visual identity
Dean Rahan, law firm | visual identity

 


stand up with customized typeface, the most essential part of visual identity


Typography

persuade with letters

The letters are the essence of every written correspondence. The whole impression depends on the quality of their execution. That’s why we pay so much attention to typography. We help you choose legible typefaces to communicate your business successfully, to make your annual reports look good for your investors, or to create an inviting shop sign to attract more customers.
We can develop a custom typeface that suits all your communication needs. As a part of the visual identity, a personalized typeface solves a lot of problems. With it, you can have the whole visual identity under control and greater overall communication results.
According to your goal, we can produce from display to complex text typefaces, and even digitalize your handwriting.
We develop Opentype fonts in Glyphs, but we can also develop manual-hinted TrueType or Web Open Font Format (WOFF).

Our fonts support widely expanded character sets and layout features that gives every font special personality and purpose. We develop with rich linguistic support, so your communication works in almost any language.

  • Submariner_1
  • Web
  • Web
  • Rusulica_1
  • Web
  • Rusulica_Antique_1
  • Web
  • Submariner_1
  • Web
  • Web
  • Rusulica_1
  • Web
  • Rusulica_Antique_1
  • Web


 

↑ Write in the line above to test our fonts!
More fonts coming soon.

 


fontscom
myfonts
fontspring


 

Download Rusulica Script with coupon code:

 


Partners

meet our team
 

marin

Marin Šantić

identity tools and tactics
graphic design
type design

roel

Roel Lutkenhaus

data analysis
communication strategy
copywriting

tanja

Tanja Semion

illustration
animation
graphic design


Contact

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