with trustworthy tools and methods we develop significant brand identities
successful business must be visible
• Evaluation of the existing elements of communication
• Qualitative/quantitative research
• Developing a new identity plan
• Adaptation of the new identity plan into business strategy
• Design and implementation
A design programme consists of a number of basic elements and rules. We pay special attention to:
• Trademark (logo)
• Color system
All touch points need an application of the design programme.
The most basic are:
• Promotional items
enable the greatest experience of the brand through management of meaning
archetypal product identity
An archetypal product identity speaks directly to the deep psychic imprint within the customer. That’s why we believe that with proper archetype the brand can find its missing link between customer motivation and product sales.
Consciously utilizing brands and the products that provide meaning creates customer loyalty with greater experience of life fulfillment.
There are four major human drives that explain basic desires and motivations to define brand meaning:
stand up with customized typeface, the most essential part of visual identity
persuade with letters
We can develop a custom typeface that suits all your communication needs. As a part of the visual identity, a personalized typeface solves a lot of problems. With it, you can have the whole visual identity under control and greater overall communication results.
We develop Opentype fonts in Glyphs, but we can also develop manual-hinted TrueType or Web Open Font Format (WOFF).
Our fonts support widely expanded character sets and layout features that gives every font special personality and purpose. We develop with rich linguistic support, so your communication works in almost any language.
↑ Write in the line above to test our fonts!
More fonts coming soon.
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identity tools and tactics
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